Curating Woodstock Wellness: How a Husband and Wife Team Found Themselves Rooted in the Wellness Industry in Woodstock
The temperature inside of the cryo chamber at Soma Grove reaches -170 degrees, but the energy inside is anything but frigid. That’s because husband-and-wife duo Scott Silverman and Genevieve Geaney believe wellness begins at the root, and the two built Soma Grove, a new wellness haven in the heart of Woodstock, to make feeling good feel natural again. Part spa, part sanctuary, part neighborhood gathering spot, the space was born from a desire to make it easier to care for yourself and for other people, proving that healing doesn’t have to be loud and linear–it can be quiet and gentle.
From City Hustle to Mountain Calm
For Genevieve, Woodstock wasn’t a discovery–it was a return. Growing up in Connecticut, she would spend weekends at her family friend’s Bearsville hideaway, Treasure Farm, a special place her and Scott were married at. Work drew her west to Los Angeles, where she built a career among stylists, photographers, and dreamers in the fast-paced world of creative agencies. “It was beautiful and chaotic,” she laughs. “I was surrounded by talent, but I felt drained. I wanted something slower, more real.” Genevieve grew up surrounded by creativity, a love of storytelling, and a fascination with the beauty and wellness industry. Her parents met on a seventeen magazine cover shoot: her father was first assistant to Bruce Webber, and her mother was the model. As the daughter of a creative power couple does, Geaney naturally fell into working in creative agencies in LA representing hair stylists, models, makeup artists, photographers, and set designers - surrounding herself by creative and talented people, and working on creating brands for them. It was fun and glamorous, but she found it to be toxic. When she got pregnant with her son, she knew she had to change her lifestyle. “Something in my brain switched and said you need to be in Woodstock. I need to change my whole life. I need to find a way to be happy and healthy.” So it’s no surprise that Genevieve, a real estate agent known for her local recommendations and embodiment of the Hudson Valley lifestyle, has built a business around the Hudson Valley she knows so well. Through her real estate and marketing work, she curates a full sense of place—helping people find not just homes, but a way of life. She understands what draws people here because she’s felt it herself: the quiet pull of open space, the morning ritual of coffee before a mountain hike, the comfort of a community that still feels human. Her perspective bridges insider and newcomer, shaped by a lifetime of weekends upstate and a birds-eye view from the year she spent watching the region transform from hidden gem to cultural hub. Now, it’s where she and Scott were married, built a home, raised their son, and launched their newest venture, Soma Grove.
The Science of Starting Over
Scott’s path to wellness started in the classroom, not the gym. With a master’s in rehabilitation counseling from CUNY Hunter, he studied how trauma loops through the mind. “One bad thing happens, and your brain stays stuck there,” he says. “But if you can interrupt that trauma loop, even for a few seconds, you can work through that chaos. You can rewrite your story.” Fitness quickly became both a lifeline and a reset. After years at Equinox and managing multiple clubs, he discovered cryotherapy in 2013 and its power to shift both body and mood. “When we moved to Woodstock during COVID,” he says, “I told Genevieve, ‘This town loves to feel good. Let’s build something that helps people do that.’” They dreamed of creating a place for healing, health optimization, and space for people to get what they need; to make it easier and more accessible to optimize your body, elevate your health, and move through life at your best. “Wellness is becoming very community oriented and really necessary,” Genevieve added, noting Gen Z wellness trends replacing alcohol and drugs."
They wondered how they could take Scott’s dream and love for fitness and her love for community and put them together. “I wanted to make a bet with myself: that if I expose this to the Woodstock community, which, again, theoretically, is a community who likes to feel good, dating back to the 1960s. The bet was this community would welcome you with open arms,” Scott says. That bet became Soma Grove— cryotherapy, infrared-sauna, and boutique fitness studio built around what Scott calls “the best vibes possible.”
Cold That Heals Cryotherapy, one of the services offered at Soma Grove, is a medical procedure that uses extremely cold temperatures to treat various conditions. The process lasts three and a half minutes (though you don’t have to stay in the entire time) but Scott believes it can transform your entire day. At –170°F, inflammation drops and circulation spikes. “You see people walk in tired, anxious, stuck,” Scott says. “Then they walk out lit up.” "Your day's about to get good. And we did that together,” Scott says as he tells a story about a walk-in that he learned was struggling with sick parents and having a hard time who decided to try it. I gave her a song recommendation based on everything she told me, which was “Welcome to the Machine" by Pink Floyd. And she…I've never seen anybody rock out so hard. I mean, double foot jumping. Jamming. She came out and whenever somebody comes out, usually, they take off their headphones. She didn’t. I asked How was it? She said she had to finish the song. So she finishes the song–and it's a 10 minute song–and then she gives me probably the biggest hug I've ever got in my entire life. “I needed this release,” she said. She was crying. “My catch phrase whenever somebody comes out is “Let's go have the best day of our lives.”
soma Grove isn’t a gym, or a spa, or a medical office. Some stay to stretch or sip tea; others open a laptop or have a conversation in the sauna with someone they just met. “If you need to slow down, you can. If you want to stay awhile, you should. This is a place to land, not rush through.”
how do you nourish?
Genevieve: “I nourish myself by moving my body and getting outside. I walk, listen to a podcast or a book, and eat food that makes me feel good. It’s simple, but it resets everything. Movement and nature—those are my medicine.” Scott: “I’m up at 4 a.m. I get the house ready, Ozzie's lunch packed, coffee brewing. Then I hit the sauna, do cryo, and work out. By the time my family wakes up, the day’s already in motion. That’s how I nourish—by creating calm so I can be present when it counts.”
In a world that feels like it never stops, Soma Grove offers an opportunity to pause–to breathe, to connect, and to thaw out from the noise–and into the cold just long enough to remember why you’re alive. Stop by and check out the website below for all things Soma Grove has to offer.